FIFA Forges Partnerships

As with any major sporting events, many companies have raced to get sponsorship and promotional rights for the 2014Brazil World Cup. After all, it would definitely be a big opportunity for them to strut their stuff in the most watched sporting events in the planet. So what do these companies have in store for soccer fans/ let’s go on and find out.

Adidas unveils World Cup line of shoes

The shoes and sportswear giant has been a regular partner of the World Cup for several decades now. And during that time, the company has released several lines of shoes tied to and li9censed by the World Cup 2014 is no different, as Adidas recently unveiled its Samba Pack line of cleats.

So, what makes the shoes special? Nothing much really, though the shoe line incorporates a lot of the newer technology seen in Adidas’ newest lines of footwear. However, the exclusivity of the line is certainly going to attract both avid shoe collectors and those simply wanting their hands (or feet) on a great looking pair of cleats for their game.

Adidas is highly optimistic that the line will do well as the World Cup nears. While it has faced competition from rival sportswear manufacturer Nike in other fields, Adidas has lorded over when it comes to the football field. The company also believes that the release of World Cup-related products will help boost the company’s presence in both the United States and Eastern Europe.

Extending sponsorships

And it seems that FIFA itself has high regard for the partnership with Adidas. Just this November, FIFA announced that it is extending its current partnership with the sportswear company up until 2030. According to Adidas Chief Executive Herbert Hainer, this new partnership will certainly establish the company as a premiere football brand.

For the 214 World Cup, Adidas’ main contribution will be again to provide the official ball to be used in all of the matches. It would be noted that in the 2010 World Cup, many players were complaining about how the “Jabulani” ball, saying that it was unpredictable and difficult to control. According to Adidas, the new “Brazuca” ball is designed to remedy those issues.

Other partnerships

Aside from Adidas, FIFA has also extended its partnerships with several other companies. Soft drink company Coca-Cola and carmaker Hyundai have also signed up extensions of their existing sponsorships until 2022. Budweiser’s was also extended to the same time.

FIFA has also forged a partnership with the Georges Malaika Foundation. Said partnership us aimed to promote grassroots development for football through the Kalebuka Football of hope Center.